Premio Lo Nuestro // Concert Visuals
For multiple years, Nexus has teamed up with MadMan on Premio Lo Nuestro, Univision’s annual music awards show that celebrates the biggest names in Latin music. These performances demand visuals that go beyond decoration. They need to enhance the music, support the stage design, and bring energy to both the audience in the arena and the viewers at home. Our job was to make each act feel immersive, unified, and cinematic through custom motion content tailored to the show’s ever-changing lineup.
One of the highlights was the collaborative visual environment for El Alfa and Prince Royce. Their performance featured a physical set of arches and palm trees, and our visuals were designed to blend into that architecture. We extended the arches in the LED content and added depth with animated lighting, shadows, and stylized tropical textures. This allowed the real and digital worlds to merge, helping the stage feel expansive without physically building more.
These kinds of visuals are more than just motion graphics. They're digital scenery, custom-tailored for the camera and the choreography. Our approach is spatial and intentional. We consider how the visuals will be seen from various angles, how they’ll interact with lighting and camera movement, and how they’ll feel when played live.
Concert visuals help bring structure and identity to a stage. Whether it’s framing the talent with digital architecture, building atmosphere with ambient motion, or driving the moment with bold animated accents, these elements give each act its own world. When done well, they don’t steal attention... they create focus. For Premio Lo Nuestro, we were proud to support multiple performances with custom content, each one carefully crafted to match the mood, the music, and the artist’s vision. It's this mix of design, timing, and collaboration that brings a live production to life.
