Adi - Alcon Vision Suite // 2D Animation / Kinetic Typography
Nexus Motion brought Alcon's Adi Vision Suite to life through a fully animated sizzle video designed to communicate the product's clinical value to medical audiences. Working with agency McKinney through production company Spang TV, we served as the lead animator and post-production team, translating a detailed storyboard and brand guidelines into a polished, broadcast-ready piece.
The video blends live-action ophthalmology footage with custom motion graphics, animated data visualizations, and precisely timed supers, all built to meet the exacting standards of pharmaceutical MAP (Medical Advertising and Promotion) approval. Key visual moments include a signature "Fractured" graphic treatment that served as a central design element throughout the piece, along with screen replacement compositing on laptop and device shots to showcase the Adi platform in action.
From the initial cut through multiple rounds of agency, client, and compliance review, we handled every revision pass with speed and precision, sourcing and integrating licensed stock footage, managing music selection, mastering audio fx, and delivering both a high-resolution ProRes master and compressed MP4 for review and distribution. The final version went through a thorough approval process with McKinney and Alcon's internal teams before being cleared for use.
The project is a strong example of Nexus Motion's ability to work within tightly regulated, brand-sensitive environments while still delivering creative, visually engaging content that moves fast and hits its deadlines.
